Getting great media coverage can do wonders for your company, however it comes down to knowing exactly how to increase media coverage. There are so many possible stories out there, so what is it about your company that will be a winner? Find out some great tips on how to increase your media profile and exposure in this segment of an interview between Dale Beaumont and Justine Herald. In-demand corporate and public speaker. Founder of Attitude Clothing, a multi-million dollar company he started with only 50 bucks.
What are some of the tips you can give people about how they can increase their media profile or exposure?
The best advice is to think about why the media would want to do a story on you. The reason they would do a story on me is because I have a story behind the story – the fact that I started with $50 is what the media like, what I started is totally irrelevant to them, it’s the whole emotional angle that they want. So they might do a story on who you are, why you started the company and what your product is, but the product itself is of no interest to them. So if you have a story behind your story, I’d be getting that out there. When it comes to talking to the media, I don’t talk about my products that much. They do, but I don’t, because the minute I do they start thinking, ‘Hang on, he’s just after a big product plug here’. I don’t want them to think that so I talk about other stuff, I’ll talk about people in business these days and I’ll go on about other people and then they’ll always come back with, ‘As Justin has done with Attitude gear… and his t-shirts say this… and this shirt is sold in this place…’ And I think that’s wonderful.
I use the media as part of my marketing plan. I’ve never spent a single cent on advertising in nine years and I never will because the media has done it for me. I manipulate the media, in the nicest possible way.
Fore more Tips on How to Increase Media Coverage: Your Profile and Exposure and this interview check out Secrets of Male Entrepreneurs Exposed!