Leads on your website are one thing. Converting those leads into sales is a whole new ballgame. Read on to find out why the hits on your website aren’t turning into dollars.
Your customers have no sense of urgency
Why buy today when you can buy tomorrow? If a consumer sees supplies as limitless they will be more likely to browse and then leave.
Direct those shoppers down the sales funnel by prompting their purchase with ‘Selling Fast!’ or ‘Stocks are Limited’ notifications on popular items.
Harness the power of email marketing with 24 hour sales that give members an incentive to log in and start shopping.
They’ve forgotten about you
The best retailers do a great job of keeping their brand at the front of their customers’ minds. They’re doing this through engaging content marketing, social media posts that are targeting to the right audience and regular eDMs that offer real value.
Craft a strategy and keep in regular contact with your customer database. Highlight promotions and products or remind customers when something they’ve looked at in the past or saved to a wishlist has gone on sale.
Your prices aren’t competitive
Check out what the competition is offering. You could be losing customers because they can buy cheaper elsewhere.
This doesn’t mean you have to cut your prices! Find your unique selling points and make sure they’re up front and centre on your website. If you can’t compete in terms of prices, start looking at new and better ways to increase your company’s profits.
Your online reputation is in the gutter
Online reputation is hugely important for small business and unfortunately it has the potential to be highly damaging to profits. Even if a small number of bad reviews are displaying in search results for your company it can stop other customers from buying.
Form a strategy for tracking and maintaining your online reputation. While you can’t delete bad reviews, you can respond and ask your best customers for testimonials that will push the negativity out of sight.
One more thing
Customers aren’t buying? Are you telling them to? Have a look at the text on your website and make sure it is compelling, with clear and repeated calls to action that will clinch that final sale.
So, have you worked out why your customers aren’t buying yet? Please tell us in the comments section below.