If you are generating traffic to your website but not turning those visitors into paying customers, then you need to begin working on improving your website conversion rates. Find out four proven ways to improve your website’s conversion in this portion of an interview between Dale Beaumont and Shaun Stenning.
Shaun is now the general manager and co-owner of Sure Fire Marketing, one of the fastest-growing internet marketing businesses, which in its first three months experienced a 400 per cent monthly increase in staff numbers.
After traffic has been directed to your site, what are some of the ways to convert browsing visitors into paying customers?
Here are just four of many proven, and little-known conversion facts:
- It generally takes a visitor between three and five seconds to decide whether or not to stay on your site. One of the most important things you need to do is make sure you include the major benefit of using your company in the header (the top few centimetres of a webpage). Make sure it’s a benefit rather than a feature, and be sure to include your unique selling proposition.
- Navigation is also a key factor in visitor conversion. Left-hand navigation is something you should never use on your website. People are taught to read from left to right and they read websites in the same way. This means that if you put your site navigation on the left, people won’t read your webpage – they’ll simply navigate away from the sales content on your page. What you really want is for the visitor to be engaged in your sales content.
- Imagery is great, but imagery without action is a waste of valuable real estate on your website. I have seen a lot of websites that have a fantastic flash sequence, yet it has no call to action. Unless you’re actually going to use imagery as a tool for generating leads or making sales, you’re wasting your time and money.
- One of the most important conversion tips to keep in mind at all times is the ‘three click rule‘. A visitor must never be more than three clicks away from being able to buy, no matter how (or where) they land on your site.
For more from this interview check out Dale Beaumont’s “Secrets of Marketing Experts Exposed!“.