Understanding how to become a great marketer and then actioning it is not something that happens over night, rather over time. Being a great marketer is a great asset to a business. Find out more on what it takes to become a great marketer in this portion of an interview between Dale Beaumont and Tony Gattari.
In March 2002, Tony stepped down as CEO of Uniqueworld to set up a new company, Achievers Group Pty Ltd. Some of his large business clients include, Cisco, Australia Post, Domayne, LG Electronics, Mortgage Choice, Rebel Sport.
What do you think are the essential qualities or attributes of great marketers?
Great marketers need:
- A great attitude – if you are positive and solution-oriented you will always find ways to better communicate your offer and get people to buy. Poor marketers focus on problems, which then lead them to blame external (or internal) forces for poor results. If you always focus on problems you will always get problems, which is why it is essential to have a positive attitude.
- An abundance mentality – it’s a big world out there – lots of people, lots of markets and lots of money. If you have an abundance mentality you can see that there are plenty of opportunities out there to sell your products and services.
- Lots of activity – marketing requires momentum for it to be successful. A great marketer understands that there is not one activity that acquires a customer, but several. Set a target, work out how much you can spend, and build a marketing campaign that has multiple lead generation activities.
For more of this interview with Tony Gattari check out Dale’s “Secrets of Marketing Experts Exposed!“.