If you’re running your own business, you absolutely need to have a website. Otherwise, how are people going to find out more about your business? How will they contact you? How will you source new leads? And how will you convert leads into clients or sales?
Here’s the truth. Building a website can often take weeks or even months to build. Sometimes, it even costs thousands of dollars. Many of you will need to do that. But what if I told you, you can build one in under 5 minutes? And the best part is that it’s free?
There is this great service that I recommend you use. It’s called about.me and it’s a platform that will help you build a website really fast.
Everyone should have a website possibly for their company, a personal website and an about.me page. Do you really need all these? Yes.
When someone googles you, how many positions do you hold on the first page? Hopefully you company website shows up and your personal website. Ideally, you want to capture as many positions as you possibly can in the search results. Other profiles that can show up in the search include your Facebook, LinkedIn or maybe Twitter.
You should take advantage of this really fast and easy way to get another website with your name. That way, when someone googles you, you’re the only thing that comes up in the search results.
Creating an about.me account
To create an account, simply attach an image of yourself or your business. Add a description. If you’re doing it for yourself, add in your bio. How do you make sure your bio is awesome? By focusing on what makes you unique.
When you focus on what makes you different and add value, it will be so much easier for visitors to learn more about yourself and to be able to relate to you. You can also tell them a little bit about your call-to-action. Like for example, you’ve chosen “Read My Blog” as your call-to-action button. Talk a little about the content of your blog and what the user can expect to read.
A cool thing about the bio textbox is when you write your bio, you can choose a professional or casual tone for it. After you put your bio into the textbox, it will edit and automatically transform based on the tone you prefer. If you don’t like the options, you can always choose your own style.
After you’re done with your bio, you can move on to the next step.
Deciding on a Call-to-Action
What do you want people to do on your website?
When you think of your call-to-action, think of it as a spotlight that leads to your goal. Do you want people to visit your blog? You can opt for ‘Read My Blog’ as your CTA. Or if you’re promoting a new podcast, you can invite your audience to ‘Listen to my podcast’.
If you’re a freelancer and you’re looking for new clients, you can choose between ‘Hire me’ or ‘Book a consultation’. Or you can send them directly to your Linkedin profile where they can check your credentials and experience. Other CTAs include ‘View my company website’, ‘Watch my videos’, or ‘View my photos or portfolio’. There are other spotlights available that will align with your goal for the day.
Adding Social Media Profiles
A cool thing that you can do after is to link your about.me page to all your other social media platforms like your Facebook, YouTube, Twitter, LinkedIn and many others. Another awesome thing is that it is instantly responsive. It means people have a great experience because they can check it out on all different types of devices including mobile phones.
Now with a service like this, your website will actually live on the about.me domain. So in my case, it’s about.me/dalebeaumont. But if you want to move this website to your own URL, it’s really easy simple and easy to do so. All you have to do is pay a nominal fee.
Do you still need a normal company website?
Keep in mind that an about.me page will not replace your normal company website. It’s not a case of doing either or. You should actually do both. You’ll need your official site with the unique custom design, multiple pages and a lot of calls-to-action. And also an about.me website.
About.me is still a great service wherein you can have another website with your name in under 5 minutes. When people search for you in Google, you’ll have another way that people can find you so they don’t go to somebody else.