Being a virtual assistant can be demanding. Balancing multiple responsibilities, meeting deadlines, and consistently adding value requires a constant evolution of skills and the ability to adapt and think ahead. Standing out to your employer takes more than just reliability; it requires initiative and creativity.
This is where artificial intelligence comes in. Tools like ChatGPT offer VAs powerful ways to streamline tasks, generate ideas and support business goals more effectively. By using AI thoughtfully, VAs can elevate their roles from task-doers to true collaborators, and this is what leads to promotions, perk and pay raises.
At Business Blueprint’s recent iGrow conference in The Philippines, hosted for over 200 virtual assistants and their employers at Wrkpod HQ, entrepreneur and offshore team expert Chris Ducker shared how AI has transformed the way his VAs work. Initially sceptical about adopting new technology, Chris came to see AI as a valuable partner, especially when placed in the hands of a proactive team member.
Take a look at how AI can help VAs wow their bosses:
- Take the Initiative
- Share Your Ideas
- Drive Results
The most impactful VAs work without being told what to do.
Instead of waiting for instructions, they explore ways to add value independently. By leveraging AI tools like ChatGPT, VAs can experiment with content ideas, research solutions, and automate simple tasks—freeing up time for higher-value work. This kind of proactive thinking signals commitment and professionalism.
Good ideas are valuable, but only if they’re shared. If you are a VA, you should take ownership of your suggestions, present them confidently, and be open to feedback. Whether it’s a marketing campaign, a client outreach improvement or a content idea, presenting thoughtful proposals demonstrates strategic thinking and a genuine interest in the business’s success.
Even ideas that aren’t implemented show initiative and help build trust. Over time, consistently contributing ideas will position you as more than a task-taker and you will become a collaborator.
Ultimately, business owners value outcomes. They want more money, and they want to spend less time making it.
Helping generate leads, improve communication or save time through AI tools builds trust and shows how valuable you are to the business. By assisting with content creation, customer support, or email automation, you can demonstrate how you are driving tangible business results.
Put AI to work
One practical example a VA can put into action is using ChatGPT to draft marketing materials.
From email sequences and social media captions to opt-in magnets like checklists or quizzes, AI can generate solid first drafts in seconds. With a little customisation and finishing touches, these materials can be turned into polished, brand-aligned assets ready for use.
Another is enhancing customer support. AI can help create templated responses or even power chatbots to manage inquiries more efficiently. This not only improves the customer experience but also frees up time for more strategic work.
AI can also support content repurposing. A single blog post or video can be converted into multiple formats such as social media snippets, email newsletters, or downloadable PDFs, allowing the business to maximise the value of each piece of content with minimal additional effort.
There may also be tools and solutions that are specific to your work or industry. Do some research to see what you can find and present a ‘business case’ to your employer to justify the cost of the subscription.
The end goal is simple: help your boss achieve better results, faster. Whether it’s through more efficient workflows, stronger communication, information management or creative campaign ideas, every small improvement contributes to the business’s growth.
Virtual assistants who embrace AI not only elevate their own careers but also play a vital role in helping businesses stay competitive in a fast-changing environment. It’s not about replacing human input—it’s about amplifying it.
About Business Blueprint
The World’s #1 Business Program
Business Blueprint brings members the latest techniques and strategies to take control of their marketing, build better foundations and achieve the growth they are dreaming of.
If you’re tired of the business owner hamster wheel and sick of spending every day putting out spot fires, sign up for personal support, group accountability and access to the strategies that will maximise your profits and free you from the daily grind.
Membership includes:
- In-person conferences
- Weekly workshops (including AI news and training)
- Access to a library of over 1000 training videos (check out some samples here)
- Accountability groups
- One-on-one coaching calls
Want to know more? Book a call with a member of our team today.
