Will Swayne was born in Sydney in 1976, and then attended high school and university in Auckland, New Zealand. By the time he left school he had good grades, but no idea what he wanted to do with his life.
At university he experimented with different courses before emerging with the rather unusual combination of a Bachelor of Arts with a double major in statistics and English literature.
At age 22 he travelled to Japan and landed a job with a fast-growing mail order company, Jimos Corporation. For the next four years he mastered online and offline marketing strategies as the company’s annual revenues grew exponentially to more than $100 million. In addition to successfully launching several new products in Japan, Will got a taste for the internet while working on web-based promotions. During this time he developed a skill for transforming customer data into improved sales results.
Soon after returning to Australia in early 2003, he founded Marketing Results. His vision was to leverage the successful concepts of direct marketing, along with emerging internet technologies, to create more efficient marketing processes for traditional offline businesses.
He now specialises in establishing sophisticated web-based lead generation programs for corporate clients that want to expand their reach, achieve greater marketing impact and deploy their salespeople with greater effect. Some of his clients are market-leading corporations that have increased their sales and lead generation pipelines by over 1,100 per cent in less than 12 months – without employing a single additional member of staff.
In addition to consulting, Will operates several internet-based businesses. He is also directs several internet business mentoring programs, helping members establish and optimise their online businesses.
When he’s not working, Will enjoys reading, hiking, rock climbing and martial arts.