Kristina Noble and Simone BabicKristina, born in 1971 and Simone, born in 1974 are sisters who grew up in the Melbourne suburb of Glen Waverley.

Kristina completed a Bachelor of Economics and Graduate Diploma in Accounting at Monash University and began her career in the IT division of accounting firm, Grant Thornton. Simone studied a Bachelor of Science at Melbourne University, with a focus on communications and information exchange at a time when the internet was in its infancy. The sisters’ interest in IT and the use of technology in business, together with the emerging opportunities presented by the internet, were the catalyst for starting Citrus, an online marketing agency.

Through sound management, flexibility and a firm eye on the future, the agency survived the infamous dot-com boom and crash. Citrus specialises in business to consumer applications and has a distinctive flair of delivering outstanding web sites integrated with a range of results driven online marketing solutions.

Kristina and Simone see it as their responsibility to give back to the community through business and Citrus sponsors several foundations and charities.

Kristina is married to Peter Noble who is Citrus’s CEO. Simone is also married to. They both live in the bay side suburbs of Melbourne and enjoy travelling, spending time with their family and of course, building businesses!