Are you constantly waiting for the phone to ring?
You might have the absolute best product, the most incredible team and a stunning vision for the future. However, all of that brilliance is completely pointless if nobody knows you actually exist. Every single dollar you earn in your business comes directly from marketing. Simply put, no marketing means no money.
Tech entrepreneur Sarah Cordiner brought massive energy to the stage. She reminded business owners that a huge amount of highly effective marketing is already completely free. You do not need a massive budget to find your target audience and place yourself right in the middle of them.
Take a look at how you can leverage artificial intelligence (AI) to completely automate your marketing, then download our free Dreambiz100 Checklist to identify the roadblocks in your path to your ideal business.
The strategies below are practical, proven, and available to you right now at little to no cost.
Take Control Of Your Traffic
Every single piece of marketing you create must include a clear call to action. Without it, potential clients cannot enter your ecosystem.
To capture these leads effectively, you must control your own traffic. Stop using third party link services in your social media bios. Instead, create a dedicated links page directly on your own website domain. By doing this, all the traffic you generate actively builds your own domain reputation rather than building someone else’s. Place this specific link across every single social platform you use. Many entrepreneurs spend hours commenting and posting content online, yet they provide absolutely no way for people to engage or buy from them. By missing this simple step, you could be leaving a substantial portion of your potential business on the table.
The Rise Of Answer Engine Optimisation
Search engine optimisation is completely evolving. We are now entering the era of Answer Engine Optimisation.
AI platforms like ChatGPT are actively referring traffic directly to websites. To capture this free stream of visitors, you need to ask ChatGPT for the top one hundred questions your specific audience is currently asking. Once you have that list, create content that directly answers those questions. The volume of content you produce directly equals your likelihood of being found.
Instant Lead Magnets
You no longer have any excuses for not having a lead magnet to collect email addresses. You have a free virtual assistant waiting to help you.
Take an existing workshop recording or a long piece of content and paste it into an AI tool. You can prompt the AI to create a stunning, branded digital workbook and publish it as a live public link. This entirely automates the creation process and gives your audience immense value in the exact time it takes to boil a kettle.
Vibe Coding For Hyper Personalisation
If you have a diverse customer base, sending everyone to the exact same generic homepage is a massive mistake.
Using a concept called Vibe Coding, you can prompt AI to build custom web pages instantly. If your database includes tradies, health professionals and course creators, you can generate fifty different versions of your sales page. Each unique page will speak directly to a specific industry or geographical location. This hyper personalisation takes only minutes and costs very little, giving you a massive advantage over your competitors.
The Power Of A Human Face
When it comes to your marketing imagery, you must stop relying on boring stock photos. Research shows that marketing content featuring a human face converts significantly better than content without one.
Take hundreds of photos of yourself making a wide range of facial expressions. You need to capture excitement, confusion, happiness and surprise. You can then use AI tools to seamlessly blend your face into unique backgrounds or digital product displays. This builds instant trust and makes your brand incredibly relatable.
Automate Your Hidden Content
You are likely sitting on a goldmine of unreleased content. Every single consulting call, webinar or coaching session you host is packed with valuable knowledge.
By setting up a simple automation, you can transcribe your recorded meetings and send the text directly to an AI tool. The AI can strip out all the private information and instantly turn your expertise into a highly educational blog post. You simply review the draft and hit publish.
Furthermore, do not underestimate the power of speaking on stage. When you present yourself as helpful and engaging, a large portion of the room will eventually reach out to work with you. You can easily collect their email addresses by placing a simple QR code on your presentation slides.
When you embrace these free tools, you stop being the best kept secret in your industry and start building a highly profitable brand.
About Business Blueprint
The World’s #1 Business Program
Business Blueprint brings members the latest techniques and strategies to take control of their marketing, build better foundations and achieve the growth they are dreaming of.
If you’re tired of the business owner hamster wheel and sick of spending every day putting out spot fires, sign up for personal support, group accountability and access to the strategies that will maximise your profits and free you from the daily grind.
Membership includes:
- In-person conferences
- Weekly workshops (including AI news and training)
- Access to a library of over 1000 training videos (check out some samples here)
- Accountability groups
- One-on-one coaching calls
Want to know more? Book a call with a member of our team today.
