Elite Membership

Optimise Online

For many businesses, their website contributes a tiny fraction of its potential. But it should be a centrepiece. Your website should be working 24/7 as a virtual sales assistant, attracting prospects into the sales funnel and providing a reason for customers to keep coming back.

If your website is not generating many thousands – or even millions – of dollars each year, you need to be at this event to discover how to fix it.

At the Optimise Online live event, you’ll learn cutting edge ideas, strategies and tools to ramp up the capability of your website.

Some of the ideas you’ll learn include:

At the Optimise Online Event you’ll learn cutting edge ideas, strategies and tools to ramp up the capability of your website.

• The 7 questions you must ask to assess whether your website is doing its job
• What makes a great domain name – and new URLs you can establish to claim more traffic
• Why your website must be built on an open source platform
• Why you absolutely must have a mobileresponsive website
• Our tips for the best website themes – and how you can access them
• Details of website developers we recommend who can build you a great website quickly and cost effectively
• What you must know to stop your website from being hacked (this tip alone can save you a ton of expense and heartache)
• What you should have – and not have – in your navigation bar
• Choosing the right shopping cart for your business – the pros and cons of each
• How to use Google Analytics to gather critical insights into the interests and behaviour of your customers
• The fascinating world of split testing – and how you can use it to fine-tune your marketing for high performance results
• The 5 critical factors to boost the likelihood of your website appearing on the first page of Google’s search engine results
• The simple change you can make to your website to increase visitors to your website by more than 55%
• How to hire a virtual assistant who can help you make changes to your website for between $3 to $5 an hour
• The best free tool for helping people share your content to expand your network
• How to plan out 12 months of website content in under 25 minutes
• What women’s magazines can teach you about writing powerful subject lines for your email
• 7 different ways to drive more traffic to your website
• 7 different ways to boost the conversion rate of your website
• The step-by-step guide to gathering testimonials for your business
• The do’s and don’ts of Facebook advertising
• Why you should never use the Boost button on your Facebook business page
• How to use live chat to humanise your website – and stand out from your competitors
• How to integrate social media into your website so everything works in sync
• The 11 best social media platforms – what they are and how they work

At this event, you’ll be blown away by the extraordinary results you can achieve, simply by making your online presence more effective.

You’ll leave with a customised action plan you can begin implementing straight away – and start reaping the benefits fast..

Simple Systems

Many business owners feel stressed and sapped by the relentless demands of running their business. Oftentimes, this is because their business is structured in a way that makes it completely dependent on the owner’s constant involvement.

If this sounds like you, you’ll recognise the related problems that come with this. The difficulty in switching off. The feeling of never having enough free time for yourself. And of not being able to recharge because taking decent holidays on a regular basis seems like a pipe dream.

The underlying cause in most cases is that the business fails to have adequate systems in place. This means that the knowledge of how to do things is inside the business owner’s head, or known primarily by other key personnel. This is very risky – as all it takes for the business to falter is for that person to be absent, or worse – in the case of an employee – exit the business altogether.

With Business Blueprint, you’ll discover an abundance of ready-made, simple systems you can implement quickly. Each will help you boost efficiency in your business, and create a greater consistency in the quality of how you do things. Even better, these systems will instantly loosen the stranglehold your business has on you personally, creating more time and freedom for you.

And please note, our approach has nothing to do with old school policies and procedures manuals. The systems you’ll learn about use the latest online tools and technologies to make it fast and easy to embed highly productive systems in your business.

Here’s a sample of what’s covered:

With Business Blueprint You’ll Discover an abundance of ready-made, simple systems that you can implement quickly.

• How to get into the systems mindset and break down any notion that your business can’t be systemised
• Three proven strategies that help you unpack what you know and identify the ingredients you must incorporate
• The best software tools to map out what you do into a structured, logical system
• A checklist of over 105 pre-built systems you can integrate into your business straight away (or adapt to suit your particular way of working)
• The most powerful online platform you can use to store and manage your systems – and the simple steps it takes to set up your own account
• A live example of the platform at work – and how you can set up systems to support operations in each of your departments
• How to give your system a professional look that’s consistent with your brand
• The best layout to use to make your system coherent, integrated and complete
• How to embed audio, photos and videos into your systems to make it easier for your staff to follow and apply what they learn
• How to quickly create and capture short training videos
• The best microphone to use to ensure your video has a high quality audio
• How to keep each part of your system visible only to the people in your business to which it’s relevant – and why this matters
• The difference between linear and variable systems – and why you need to understand both
• The three main symbols used to create process maps and flow charts
• How to identify any risks attached to certain tasks, and how to eliminate these in your systems
• How you can save $10K by getting rid of your in-house server and moving your business to the cloud
• How to make the most of Google’s amazing suite of business products – including Google Mail, Drive, Docs and Hangouts
• Why task management software is essential to your business – and how it gives you greater visibility about the status of key operations, and strengthens internal quality and efficiency
• The 5 most popular systems and why they’re critical to your success
• How the theory of project management applies to your business, and what you must understand to make it work
• The essential steps in setting up and managing successful small, medium and large projects
• How to create project templates you can re-use when a project is recurring
• How to assign tasks to other staff members – without using email
• A better way to document all your personal ‘To Dos’ so you can prioritise your time and focus on tasks and activities that generate the greatest value for you
• How having a robust system will significantly boost the value of your business – in some cases by a factor of 5

If you want to step out of the rut, you need to be at this conference.

You’ll leave the event equipped with many groundbreaking ideas that will transform the productivity and consistency of your business – and create more free time for you.

Productive People

If you want to be a successful entrepreneur, the one thing you absolutely must master is how well you use your time.

Productive-PeopleTime is the only commodity you can’t stretch or grow. You have the same 24 hours in the day as everyone else, but it’s how you use those hours that will determine how successful you ultimately become in your business.

It’s also vitally important that everyone who’s part of your team understands – and buys into – your vision for your business.

When everyone focuses on the same goals and ideals, and uses their time as productively as possible, you have the foundation for an amazing business.

At the Productive People live event, you’ll get crystal clear on your vision for your business and learn how to create a culture that helps it thrive.

You’ll also learn everything you need to know about how to outsource the tasks that eat into your personal productivity and that of your team.

Your business exists in the global economy. Today more than ever, you can tap into the time and talents of people from all over the world – at a fraction of the cost of a local hire.

In doing so, you free you and your staff from the endless distraction of tasks that need not be done by you.

This allows you to focus on activities that will deliver much higher value to you and your business.

At Productive People, you’ll discover:

You’ll also learn everything you need to know about how to outsource the tasks that eat into your personal productivity and that of your team.

• How to build a winning culture for your business
• How to elicit and define your personal values as a business owner
• How to align your team so everyone’s working towards the same objective
• How to infuse these values across all your activities including marketing, sales, support, HR, and delivery – so they’re expressed in every interaction
• The 15 habits of highly productive leaders
• Your 12 month growth goal and how to embed it in your business
• Why you absolutely must introduce a daily huddle into your business (and how to do it, step by step)
• How to identify the magic metric in your business that affects everything
• How to become a master of email and cut the time you spend on it by 70%
• How to build systems for repetitive tasks – saving you thousands of hours of work per year
• An easy and proven technique to keep you focused on what’s important
• Why multitasking is one of the biggest killers of productivity in business
• How to create your 12 month calendar to drive greater personal productivity
• How to balance your personal and business life to meet your goals
• How you can streamline your business so you work smarter, not harder
• The dozens of tasks a virtual assistant can help you with to leverage your time
• How to find the right virtual assistant for your requirements
• The ten questions you must ask before you hire a virtual assistant
• How you hire and pay a virtual assistant
• What’s critical to do in the first 5 days to ensure you get off to a great start with your virtual assistant
• How to design an induction process that’s customised to your way of working
• The 25 tasks you must outsource right now
• The online tools that make working with and managing your virtual assistant simple and effective
• How to do ongoing training for your virtual assistants so they can be more productive
• How to grow your team of virtual assistants (and why it’s critical to have more than one)
• By attending the Productive People event, you’ll refine your vision for your business, and gain laser-like focus about how you can best spend your time to achieve it.

You’ll also learn how to stop being caught up in tasks that don’t need to be done by you or by someone on your team.

As a result, you’ll leverage your time so you can boost your productivity and fast track your personal and business results.