It’s alive! It’s alive! Websites, I mean. They can include features where you chat with a virtual assistant, display content based on your preference, filter information so that only certain types of content are presented and so on. The social and dynamic nature of interacting with content on the web is referred to as the next generation web or Web 2.0.
For example…
Facebook is a child of the second generation Web or Web 2.0. The different options users have over viewing content including text only, videos or animations, as well as the ability to interact with different users, make it a classic example of the social and dynamic nature common to Web 2.0 applications.
