There must be some reason why customers would want to purchase your product. It could be that it’s easier to use, healthier to eat, faster, bigger or simply have that ‘cool’ factor that would make them want to purchase it. This is called your product or business’s value proposition.
For example…
Let’s take Brett’s vision to create a new range of fashion sunglasses. To have success, amongst the many things he must do is define the value proposition of his new product range. This includes stating clearly what will attract customers to his sunglasses range over his competitors’ products. For example, it may be the hundred percent UV Ray protection, it could be his unique No-Slip guarantee that would mean the glasses don’t slip off the wearer’s nose or it could be that it provides all of these features for a low price.
