Ok, I’m pretty sure that you have received calls, sometimes unsolicited, from people representing businesses wanting to sell you their products and services. Now, unfortunately, they often have a knack of ringing you at the most inopportune time, but they are just salespeople doing their job of offering goods for sale over the phone. Believe it or not, telemarketing still remains popular even in the digital age.
For example…
Take Jennifer and her partner, being in their seventies, they understand the challenges of people in this age group well. So, when they developed dentures that never need to be cleaned, they didn’t have a very complex marketing strategy. Instead, they engaged in a telemarketing campaign where they rang up people in their target market to have a good old-fashioned chat about the dentures in the hope of selling some.
