A start-up is designed to scale and quickly whereas, if you start a business like a dessert bar, you won’t necessarily grow to a big worldwide audience quickly. So, if you’ve got an idea that will mean you reach a big audience within a period of weeks or months, it looks like you have the beginning of a start-up!
For example…
Facebook is a start-up. Although it’s a multi-billion dollar company now, it all started as a small website developed by Mark Zuckerberg and his mates for use within Harvard University. Investors came to the party, the idea behind the site proved popular outside the university circles and as they say, the rest is history. As you can see, the platform to reach a worldwide audience was there and with the right financial guidance, this start-up became one of the biggest brands in history.
