A push communication strategy or outbound marketing is where you place advertisements promoting your product or service on mediums like TV, radio, newspapers or on websites and also via direct email/snail mail. In this form of communications, you are telling your customer about your offering and urging them to buy it.
For example…
Take clothing and homeware retailer Target. They mainly use a push communication strategy whereby they advertise special deals and new products on TV and through direct emails as well as catalogs. This push strategy means that customers can view Target’s offerings and then decide whether they will purchase a product on offer.
