If you think about it, an investor would probably hear about hundreds of pitches describing a business idea and why they should financially support the entrepreneur. To make their lives easier, a pitch deck, comprising of roughly 10 PowerPoint slides, explaining clearly and concisely what your business is about is the gold standard.
For example…
Phone Locks want to raise some capital to commercialise their app, which when installed on an iOS or Android device will be able to keyless lock your car and open it. They prepare a story-like pitch deck, outlining a situation of a mother with shopping bags, kids in tow. The idea of the product is to make lives easier as the app ‘messages’ the car a few hundred meters away and opens the boot for her, ready to dump her bags! A scenario, brief technical aspects, future and financial plans will make it a killer Pitch Deck for Phone Locks.
