What is Marketing Automation? Definition or Meaning

Imagine a modern, moon-exploring space shuttle. It would have thousands of lines of code, all catering to the different scenarios and tasks expected of it. Similarly, on Earth, we have marketing automation software that also contains lines of code to cater to the many offers, user actions, orders placed and canceled, products browsed etc. These software packages make it easier for marketers to automate repetitive processes and measure effectiveness.

For example…

MailChimp is a marketing automation software that allows subscribers to set up campaigns, user action alerts, automatic responses et cetera. It is used extensively in a range of industries to deliver, monitor and measure campaigns and deliver newsletters. Metrics such as click-through rates and open rates are also available