You might be surprised to learn that a hockey stick refers to a business growth curve. A hockey stick chart represents growth that mimics its namesake; low initial rise and then a much steeper, longer upward growth. This is the type of growth most startups and venture capitalists look for.
For example…
Uber is a startup that has experienced hockey stick growth. The disruptor to the traditional taxi industry experienced huge growth at the same time as when smartphone use was increasing amongst young users. Meticulous and thoughtful customer service further increased Uber’s user base and contributed to the explosive growth that a hockey stick demonstrates.
