Let’s face it, name, advertising, and marketing budgets can be quite small by the time your product or service has reached that stage of promotion. To compensate, some businesses engage in unconventional and cheaper marketing options to get their message across. This type of advertising strategy relies on creativity and high energy to come up with novel ways of getting people’s attention and thus marketing your product to them.
For example…
Take the person who has donned a chicken suit and is parading on the street with a sign advertising his employer’s chicken takeaway outlet. Rather than spending thousands of dollars for a radio or TV ad that promotes his business, the chicken shop owner only has to pay the chicken suit guy an hourly rate for a few hours to get the attention of local customers, who are more likely to be his target market anyway.
