DD stands for Due Diligence or a thorough investigation into a product you’re about to purchase or an investment you’re about to make. It means doing comprehensive research into the company, key stakeholders, their interests and so forth.
For example…
Let’s say you wanted to buy a booming beach supplies business. It would be in your best interests to dig up as much information as you can about the company, before the acquisition. Hiring experts that can assess quality of products, security of their online website and studying their financial and legal records are just some examples of investigations you could undertake. By performing your Due Diligence, you can reveal and mitigate risks early, make informed decisions and potentially avoid lawsuits or financial loss.
