Receiving personalised mail is nice isn’t it? Well, yes and no depending on what the message is and marketing mail is no different. If you write directly to your customers via snail mail or email, this is known as direct mail marketing.
For example…
Mailchimp is a direct email marketing solution which allows you to prepare and customise your marketing messages. You would load your individual customers’ email addresses and get the software to personalise the message such as: “Dear Sandra, you haven’t visited us in weeks, come see what’s new”.
