What is a Core Marketing Strategy? Definition or Meaning

You know the saying “Stick to what works?” A core marketing strategy for your business would outline those strategies and channels that would bring the fastest results of are the most efficient for your product and the target audience. Implementing these would bring about results better than other marketing methods, in other words, it will be more likely to work.

For example…

Take the company Better Dentures. As the name suggests, they make and sell dentures. As the target audience is most likely going to be elderly patients, your core marketing strategy would probably not concentrate too heavily on social media. TV and radio advertisements and at daytime rather than late at night are probably other good core marketing strategies for this company.