Most countries measure consumer confidence, which is an indication of how comfortable people feel about the country’s economy and their own financial situation. If consumer confidence is high, the chances are people will spend more money, meaning good news for business. If the indicator is low, it is likely that they would be less likely to be making many purchases.
For example…
Let’s take a hypothetical country, Homeasia where job instability and high-interest rates were high, it is likely that people will put their “savings” hat on and prepare their cash and investments for a rainy day. In other words, they probably won’t be making purchases of the amounts that many industries would write home about. On the other hand, a turn of fortunes, including government or foreign interest in boosting the economy through grants, employment or property investment would likely increase the consumer confidence as jobs and money are likely to be around a lot more.
