B2C stands for “business-to-customer” and refers to companies that sell products or services to individuals. The customer can be a single person or a group of people who pay for your offering and are the ultimate end-users of the product. Customer loyalty and marketing are very important to B2C companies and the business needs to keep a constant finger on the pulse to monitor opinions and trends.
For example…
Let’s take a detour to the local Starbucks. No, I’m not asking you out on a coffee date, I’m merely pointing out that the coffee shop is an example of a B2C business. Why? Because it sells coffee and other goodies to people like you! You pay directly to the shop assistant and receive the product almost immediately. Starbucks need to ensure your opinion of their service and product is high and therefore offer convenient facilities like free Wi-Fi or drive-thru. In addition to their great-tasting coffees of course!
