What is a Business Mission? Definition or Meaning

The mission of your business should include a lot more than just ‘making money’. Your business mission could include always providing the best in customer service, being the best in the industry or upholding a philosophy that you believe in.

For example…

Internet giant Google has a clear and straightforward business mission: “To organize the world’s information and make it universally accessible and useful.” The company keeps this in mind as part of its extensive and ever increasing operations.