Branding refers to the process of applying a symbol, design, name, tagline or a combination of these to a product or line of product or services your company is producing. The process will usually involve figuring out what experiences you want to deliver to your consumers and then go about conveying that message in the form of a graphic, a term or other combinations.
For example…
When going through a branding exercise, the primary goal is to distinguish your product from your competitors. Your brand new chocolate spread may be completely “nut-free”, thus distinguishing it from other nut-based chocolate spreads out there. Your logo or tagline would identify this… what exactly this would be, you would have to ask a branding expert!
