Imagine if you were playing brand pictionary. The easier your brand’s logo, visual or a pictorial description of what it does is to guess, the higher the brand’s recognition. By being so instantly recognisable, the company behind the brand has all its hard work done for it.
For example…
Think pervasive logos like McDonalds’ Golden Arches and compare this to your local fast food joint logo. Because the fast food joint is probably not as famous as McDonald’s, their brand recognition would be lower.
