Using the product you and your company designed is one thing but the experience they have while using it is another. Slow, unwieldy, unintuitive and simple bad design can mean the experience of using your product is less than enjoyable, which may work against you.
For example…
Take Ria’s online fruit and vegetable market store. She has really taken the opportunity to understand shoppers’ mind frame when buying fresh produce. So her website includes options like specifying the type of fruit such as ripe or unripe and the size of the produce. With other features like one click ordering and support for various and evolving payment methods, Ria has ensured a great user experience for her online customers.
