A pull communication strategy involves increasing visibility about your business, having them seek you out and come to you out of their own accord as a result. Also known as inbound marketing, a pull communication strategy would involve creating value-added offerings such as blogs or video tutorials to your potential customers, having them come back for more from you.
For example…
Imagine Peter wanted to open a golf driving range. After conducting market research, business plan and securing financing to begin the project, he decides to use a pull communication strategy to promote the driving range even before it opens. He does this by starting a blog about the game of golf, its benefits and the fact that it can be a great family activity. The blog is marketed through social media channels and readers are urged to sign up to receive information about when it would open. This pull communication strategy means there are customers waiting in the wings when it opens.
